Cookie Policy
COOKIE POLICY
Effective date: 30 August 2026
About cookies
This website is operated by MARKET CROSS SMILE STUDIO LTD, trading as Market Cross Dental, and is powered by Shopify.
Cookies are small files stored on a computer, telephone or other device. They help websites function, remember preferences, maintain security, process payments and provide information about how a website is used.
Similar technologies, including pixels, tags and local storage, are included when this policy refers to cookies.
Consent
Strictly necessary cookies may operate without consent because they are required to provide the website, protect it or deliver a feature you request.
Analytics, advertising and social-media technologies will only be activated after you give permission through our cookie banner. You can accept all cookies, reject non-essential cookies or select individual categories.
You can change your decision at any time using the Cookie Preferences link in the website footer. Withdrawing consent will not affect processing that occurred before withdrawal.
Strictly necessary Shopify cookies
| Cookie | Purpose | Duration |
|---|---|---|
_shopify_essential |
Maintains essential session, checkout and security functions | 1 year |
_shopify_test |
Checks whether the browser accepts cookies | 1 minute |
_tracking_consent |
Records cookie and privacy preferences | 1 year |
cart |
Retains information about the online basket | 2 weeks |
cart_currency |
Retains the selected checkout currency | 2 weeks |
discount_code |
Applies a discount code received through an eligible link | Session |
localization |
Remembers country and localisation settings | 1 year |
login_with_shop_finalize |
Supports secure login using Shop | 5 minutes |
shopify_pay |
Supports returning-user access to Shop Pay | 1 year |
storefront_digest |
Supports secure access while the storefront is password protected | 1 year |
These cookies may not all appear on every visit. Some are used only when the corresponding Shopify feature is selected.
Shopify analytics cookies
These cookies help us understand visits and improve the performance of the website. They are used only after consent where required.
| Cookie | Purpose | Duration |
_landing_page |
Records the page through which a visitor entered the website | 2 weeks |
_orig_referrer |
Records the referring website or source | 2 weeks |
_shopify_analytics |
Stores analytics information for Shopify storefront and checkout surfaces | 1 year |
_shopify_s |
Identifies a browser session for Shopify analytics | 30 minutes |
_shopify_y |
Supports Shopify analytics | 1 year |
shop_analytics |
Stores analytics information used within Shop | 1 year |
Shopify marketing and preference cookies
| Cookie | Purpose | Duration |
_shopify_marketing |
Supports measurement and marketing functions | 1 year |
shopify_override_user_locale |
Remembers the selected language or locale | 1 year |
Marketing use requires consent. The locale cookie may be used when the relevant Shopify preference feature is active.
Google Analytics
With your permission, we use Google Analytics to measure visits, navigation and website performance.
| Cookie | Purpose | Typical duration |
_ga |
Distinguishes website visitors for analytics | 2 years |
_ga_<container-id> |
Maintains session and campaign information | 2 years |
_gid |
Distinguishes visitors over a shorter period | 24 hours |
_gat |
Limits the rate at which analytics requests are sent | 1 minute |
Google’s privacy information is available at:
https://policies.google.com/privacy
Google advertising
With your permission, Google advertising technologies may be used to measure campaigns and present more relevant advertising.
| Cookie | Purpose | Typical duration |
_gcl_au |
Measures advertising conversions | 90 days |
IDE |
Supports advertising measurement and relevance | Up to 13 months |
Google may use additional identifiers depending on the browser, account and advertising service used.
Meta advertising
With your permission, the Meta Pixel may measure visits and advertising performance.
| Cookie | Purpose | Typical duration |
_fbp |
Identifies browsers for advertising measurement | 3 months |
_fbc |
Records visits arriving through a Meta advertising link | 3 months |
Meta’s privacy information is available at:
https://www.facebook.com/privacy/policy/
Embedded and third-party content
Maps, videos, social-media content, payment services and other embedded features may place their own cookies. Non-essential third-party content will be consent-controlled where required.
Managing cookies
You can:
-
Use the Cookie Preferences link in our footer.
-
Reject non-essential cookies when the banner first appears.
-
Delete cookies through your browser.
-
Configure the browser to block or restrict cookies.
Blocking essential cookies may prevent the basket, checkout, account, payment or security features from operating correctly.
Shopify’s current cookie information is available at:
https://www.shopify.com/uk/legal/cookies
Changes
Cookie technologies may change as Shopify, Google, Meta or installed website services are updated. We will review this policy and update the table when our website configuration changes.